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Innovation is Dead - The Chairman's Message March 2010

Bruce Nussbaum, Managing Editor, Business Week USA published an article on December 31, 2008 provocatively entitled "Innovation is Dead" in which he suggested innovation "….was done in by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything “new.” It was done in by an obsession with measurement, metrics and math and a demand for predictability in an unpredictable world. The concept was also done in, strangely enough, by a male-dominated economic leadership that rejected the extraordinary progress in “uncertainty planning and strategy” being done at key schools of design that could have given new life to “innovation. To them, “design” is something their wives do with curtains, not a methodology or philosophy to deal with life in constant BETA — life in 2010…" Constantly confused and used interchangeably with creativity, “innovation” is worse than dead. It has become meaningless.

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Creative Behaviour Issue (April 2009) - The Chairman's Message

Everyone thinks about creativity and how it is applied differently. Every single creative conversation is different. Every single explanation for how creativity and its outcome, innovation is correct. So how can we know and differentiate between which process is right for us, what works for us and doesn't? Research around creativity and the way we behave has been going on for over 150 years. Out of the generally discredited science of phrenology in the 18th century grew 19th century psychiatry and now neuroscience. The Journal for Creative Behaviour, an unheralded academic journal, has been turning out erudite and insightful research articles quarterly for over 60 years on creative thinking, creative processes and creativity generally.

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