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« Understanding The Discipline of Innovation | Main | Malaysia and Innovation: Why Malaysia Will Become the Innovation Powerhouse of South East Asia »
Tuesday
Jun282011

Managing Creativity from An Organizational Economics Perspective

This white paper supports the theory and practice behind the Management Innovation Index by exploring the organizational dilemma of intangibility in innovation and the consequences of ignoring it; proposing a case for a systems thinking approach to organizational creativity to drive measurable innovation; reviewing the importance of the emergence of the new field of organizational economics as a way of analyzing organizations and offers a method for measuring and managing the impact of creativity on the key measures for success of an organization or business in 21st Century.

Click here to download the paper in full

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