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Making Innovation Happen

A Global Aggregation of Leading Edge Articles on Management Innovation, Creative Leadership, Creativity and Innovation.  

This is the official blog of Ralph Kerle, Chairman, the Creative Leadership Forum. The views expressed are his own and do not represent the views of the International or National Advisory Board members. ______________________________________________________________________________________

 

Entries in Web 2.0 (36)

Sunday
Aug102008

The Work of Change This

Seth Godin, marketing guru and writer of the supposedly Number 1 ranked business blog on the web had the original idea for Change This. If you look at his site, you will be overcome by the mundanity and self promotion. Hell, here is another self absorbed obsessively driven over achiever. I try not to be cynical, however I am highly suspicious of books with titles like Small is the New Big, All Marketers are Liars, Free Prize Inside, Survival is Not Enough. So I was shocked to find the idea for Change This was his. Change This is not a blog in the sense of the concept. This site actually offers more than some pithy comments and links. Change This offers erudite and often controversial manifestos written by some of the world's leading thinkers, offered for free. All you have to do is subscribe at the site. The thinking behind Change This

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