The creative process is messy, frightening and filled with insecurity. And that's the fun part. Tham Khai Meng, Worldwide Creative Director of Ogilvy describes how to do the (almost) impossible: create great work from a blank piece of paper.
Making Innovation Happen
A Global Aggregation of Leading Edge Articles on Management Innovation, Creative Leadership, Creativity and Innovation.
This is the official blog of Ralph Kerle, Chairman, the Creative Leadership Forum. The views expressed are his own and do not represent the views of the International or National Advisory Board members. Tweet ______________________________________________________________________________________
Entries in techniques (8)
Gleaning business lessons from "The Godfather," painting watercolors in class and using comic books as strategy textbooks—faculty are bringing the arts into business-school classrooms in an effort to push students to think creatively. As B-schools have grown open in recent years to less traditional teaching methods and areas of study, the arts have gained a greater presence in many programs. Some schools are offering courses, concentrations and even specialized arts-management M.B.A.s for students planning careers in creative industries, a sector where strong business skills are needed more than ever as budgets grow tight. On other campuses, professors are using techniques from the visual arts, theater and music to help those on more conventional paths to approach business problems from a new perspective.
There is a plethora of Mindmapping software tools out there but PersonalBrain, using the metaphor of the working brain connecting neurons (in this context - parent thoughts) to a series of child thoughts (thoughts associated with the parent thought) offers a very simple moving functionality that allows the user to move from parent thought to parent thought in the process making connections a static mind map isn't able to do.
More and more companies are starting to appreciate that creativity tools simply don't work in an organizational context. The Creative Leadership Forum discovered this in 2008 in their major research project "Is Australian management creative and innovative?" . This Booz&Co article entitled "How Aha! Really Happens re-affirms our findings.
Read the full article here
Eight reasons why brainstorming doesn’t work, and what you can do about it.- Linda Naiman, Creativity At Work
Why do people hate brainstorming so much? If the same people who work with the same problems everyday meet and discuss these problems using the same language and procedures the outcome is always predictable. Sameness breeds more sameness. Seeing the world with old eyes only helps produce old ideas. —Arthur VanGundy, PhD Sounds tedious doesn’t it? Here are seven more reasons why brainstorming doesn’t work: