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Making Innovation Happen
A Global Aggregation of Leading Edge Articles on Management Innovation, Creative Leadership, Creativity and Innovation.
This is the official blog of Ralph Kerle, Chairman, the Creative Leadership Forum. The views expressed are his own and do not represent the views of the International or National Advisory Board members. Tweet ______________________________________________________________________________________
Entries in Success (28)
Yesterday I had the pleasure of attending the Family Business Association Conference. Glenn Cooper, Executive Chairman of Coopers Brewery was the first speaker. I know Glenn from another life pre The CLF and he is a real gentleman. Glenn also heads up the marketing for Coopers and previously he explained to me that the main purpose of their marketing is to give the appearance that Coopers is a much bigger brewery than they are. Seems to work well given the number of people that enjoy a pale ale. Our executive Chairman Ralph Kerle was also a keynote speaker, just before lunch. Ralph firstly gave an overview of the research he has done on 'Is Australian Management Creative and Innovative'. He then proceeded to launch our Creative Leadership Index and The Creativity Zone
But then, where do we go from here?
TED have once again provided a summary, encapsulated in an entertaining video..
Ricky Minor “The lessons I present call attention to all the ways we can take control of our destiny, with special emphasis on becoming aware of our actions in situations that we commonly confront in our everyday lives. We face constant choices. Our decisions can move us forward towards our goals or shift us into reverse. So many of our negative choices and behaviors start in a mindless and almost automatic fashion. Each of the stories I tell gives you a strategy for taking positive action and eliminating the harmful patterns we commonly fall into that are preventable if we’re tuned in.”
Jeffrey Koser & Chad Koser "The Zebra concept itself is simple. Create the profile of your perfect prospect and measure all other prospects against perfection. Zebra score every prospect, decide your tipping point and don’t go over it. This is the hard part. Saying no for sales people is very hard. Yes is in their vernacular. No isn't even in their DNA. So when we tell you that part of the success of this process is to say 'no,' you'll understand this process will take some inspection to ensure it succeeds. Someone once said you can't expect what you don't inspect. Inspection is necessary for the Zebra way to succeed. You can drag a Zebra to water... you get the idea."