Companies should lead their users, not the other way around. The user is king. It’s a phrase that’s repeated over and over again as a mantra: Companies must become user-centric. But there’s a problem: It doesn’t work. Here’s the truth: Great brands lead users, not the other way around.
Making Innovation Happen
A Global Aggregation of Leading Edge Articles on Management Innovation, Creative Leadership, Creativity and Innovation.
This is the official blog of Ralph Kerle, Chairman, the Creative Leadership Forum. The views expressed are his own and do not represent the views of the International or National Advisory Board members. Tweet ______________________________________________________________________________________
Entries in Strategy (71)
IT growth and global change: Ray Kurzweil interview - McKinsey Quarterly - Business Technology - Strategy
The inventor, businessman, and author Ray Kurzweil explains how the exponential growth of technologies will transform industries and pose new opportunities—and hurdles—for business and society. Every executive recognizes the fast pace of technological development but grapples with the billion-dollar question: what happens next, and when? Ray Kurzweil has precise answers based on his thesis that information technology will continue to develop exponentially, leading to a not-so-distant future when artificial intelligence dominates our daily lives, genes can be reprogrammed away from cancer, and solar power can provide the world with all the energy it needs.
Three projects in Rome are showing how companies, governments, and other organizations can work together to increase their effectiveness. Here is "Innovation" continuing to push the envelope of management practice.
Fernando Napolitano is a senior partner at Booz & Company based in Rome. He is managing director for Italy and leads the firm’s organization and change practice there. He specializes in the telecommunications, media, and aerospace industries.
All strategists grapple with the question of how to create and preserve competitive advantage. But individual perspectives are likely to differ, depending on a company’s strategic journey, the industry
it’s in, and the idiosyncrasies of the organization. We talked with four current or former senior strategists from diverse corporate environments and markets about their strategic challenges—and came away with four distinct, thought-provoking lists of strategic tests.
Leading Outside the Lines - How To Synthesise Metrics and Informal Communication - Jon Katzenbach and Zia Khan, s + b
Integrating formal metrics and informal communication can lead to new levels of performance. Ed Carolan knows a lot about making soup. He also is a master at using performance objectives to motivate frontline workers. From early 2007 through 2009, Carolan was the general manager for StockPot, a business group within the Campbell Soup Company that makes fresh refrigerated soup for the food-service industry. (He has since moved on to become senior vice president and general manager for the snacks division of Pepperidge Farm, another Campbell Soup brand.)