Making Innovation Happen
A Global Aggregation of Leading Edge Articles on Management Innovation, Creative Leadership, Creativity and Innovation.
This is the official blog of Ralph Kerle, Chairman, the Creative Leadership Forum. The views expressed are his own and do not represent the views of the International or National Advisory Board members. Tweet ______________________________________________________________________________________
Entries in socialmedia (13)
Diigo Group on Web 2.0 Tools moderated by Helen Baxter, Producer of the g33k show is a constant weekly source of insight into how and at what pace the web is really developing. I have been able to become a BETA tester in all sorts of new and wonderful Web 2.0 apps ranging from one of the most wonderful new music downloading programmes that was shut down two weeks after it launched obviously because of its extraordinary ability to find every obscure and known music track on the Web within 30 seconds to the launch of Googles new plug-in for for the Office suite. For me though the most fascinating new web 2.0 tool has been Storify - an on-line application that "makes stories from the social Web, finding moments to remember in the real-time stream".
It was a banner year for social media growth and adoption. We witnessed Facebook overtake Google in most weekly site traffic, while some surveys reported nearly 95% of companies using LinkedIn to help in recruiting efforts. In my outlook for last year, I cited that mobile would become a lifeline to those looking for their social media fixes, and indeed the use of social media through mobile devices increased in the triple digits.
It’s a little odd to see your own photo in the “people you may know” box, but I have two Facebook profiles, for work (Claire Cain Miller), and for my personal life (Claire Miller Cain). Having two accounts allows my friends to see my wedding pictures but not the pitches I get from publicists, and my boss to see links to articles I find interesting but not the photos my friend posted after our vacation in Mexico. That need to put up a digital wall between work and life is an obvious reason that Facebook recently introduced an easier way to make posts and photos visible only to certain groups. Concern about privacy was one of Facebook’s motivations, but it was also reflecting the way we live our lives offline.