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Making Innovation Happen

A Global Aggregation of Leading Edge Articles on Management Innovation, Creative Leadership, Creativity and Innovation.  

This is the official blog of Ralph Kerle, Chairman, the Creative Leadership Forum. The views expressed are his own and do not represent the views of the International or National Advisory Board members. ______________________________________________________________________________________

 

Entries in marketing (40)

Wednesday
Jan072009

Steve Jobs and Jeff Bezos meet "Ginger"

Steve Kemper was given complete behind-the-scenes access to Dean Kamen and the Segway design team during development of the much-hyped "human transporter." The result: A new book, Code Name Ginger. Here's an excerpt

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Monday
Jan052009

The Next Marketing Challenge: Selling to 'Simplifiers'

Watch out for a new brand of consumer in 2008: the middle-aged Simplifier. She finds herself surrounded by too much stuff acquired. She is increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out will go luxury purchases, conspicuous consumption, and a trophy culture. Tomorrow's consumer will buy more ephemeral, less cluttering stuff: fleeting, but expensive, experiences, not heavy goods for the home. The economic boom of the 1990s fuelled consumption and

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Monday
Jan052009

Web is an innovation playground: Chris Anderson

The future of Transformational Change within organisations will be highly dependant on the web...
Sunday
Dec282008

How to Use Twitter as a Twool

I may get more value out of Twitter than anyone else on the planet because I use Twitter as a tool—specifically as a marketing tool—for my website Alltop and my book, Reality Check. If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn’t, then you can continue to send and receive tweets about how cats are rolling over and the line at Starbucks.

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Monday
Dec012008

The Urgency Conundrum: Battling Economic Forces While Building for the Future

In December 1862, President Abraham Lincoln wrote in his second annual message to Congress: "The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so must we think anew, and act anew. We must disenthrall ourselves, and then we shall save our country."

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