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Making Innovation Happen

A Global Aggregation of Leading Edge Articles on Management Innovation, Creative Leadership, Creativity and Innovation.  

This is the official blog of Ralph Kerle, Chairman, the Creative Leadership Forum. The views expressed are his own and do not represent the views of the International or National Advisory Board members. ______________________________________________________________________________________

 

Entries in marketing (40)

Monday
Jul272009

As the focus of design shifts from the production of finite goods to a practice of experimentation, ideas take precedence over products.

Earlier this spring, manufacturers and designers from all over the world were shipping their wares to Milan to prepare for the Salone del Mobile. Anybody involved in design knows this is the most important rendezvous of the year—or at least it used to be, when design meant mostly furniture and objects. Designers anticipate meeting new talent and inspiration; they seek out curators, writers, teachers, students, and, of course, each other—this is a chance to meet with their peers and trade war stories. It’s hard to tell in advance whether Milan will be blooming with wisteria or gray, rainy, and dreary at this time of year, but the event is inevitably alive with the sound of design. The Salone is to design what Cannes is to film: the most useful and most productive yearly trade meeting. But is the future of design here? Milan still represents a big red dot in the geography of design, but design is changing rapidly, and so are its maps. There are myriad forms of design, many of which don’t require movement of materials and artifacts; only curiosity, an internet connection, and the ability to seek, learn, and synthesize from other fields and cultures.

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Saturday
Apr182009

Best Practices: Developing Sources to Break Stories

One of the questions reporters and multimedia journalists ask the most is “How can I find story ideas to break stories so I don’t have to take the ‘crumbs’ from the assignment desk?” You can do it by developing sources. Here are best practices:
Friday
Apr172009

Sean Carton - Do we really need advertising agencies anymore?

Do we really need advertising agencies anymore? Are we witnessing the great "reboot" of the advertising industry hastened (but not caused) by the current recession? It's pretty obvious to any reasonable person watching the tens of thousands of layoffs in the industry along with the simultaneous implosion of the newspaper industry that the ad biz as we know it is in serious trouble. Couple that with the ongoing decrease in advertising spending along with new studies (such as this one from Microsoft that predict that the Internet will overtake TV in 2010, and it's clear that advertising as we've all grown to know it is on the way out.

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Friday
Apr102009

10 Business Models to Monetise Web Applications

During my morning reading, The Long Tail had a link to a survey of Web app business models. If you take a look at the charts listing the revenue models, you will see there are twenty models listed. However, that is not an exhaustive list of ways to make money. Some of the models, such as Fixed and Variable Subscriptions, have several "implementations" that you can attempt. Having said this, why is it that monetization is so hard for many Web 2.0 applications? Let's look at what needs to be done to support the various business models.

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Friday
Apr102009

Active Listening

Hear What People Are Really Saying Listening is one of the most important skills you can have. How well you listen has a major impact on your job effectiveness, and on the quality of your relationships with others. We listen to obtain information. We listen to understand. We listen for enjoyment. We listen to learn. Given all this listening we do, you would think we’d be good at it! In fact we’re not. Depending on the study being quoted, we remember a dismal 25-50% of what we hear. That means that when you talk to your boss, colleagues, customers or spouse for 10 minutes, they only really hear 2½-5 minutes of the conversation. Turn it around and it reveals that when you are receiving directions or being presented with information, you aren’t hearing the whole message either. You hope the important parts are captured in your

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