Seth Godin polarises!!
I can't help but think when I read his new ebook (that he didn't write but instead is an aggregration of many pieces from many contributors by the way) Seth is simply positioning himself along side some friends he calls thought leaders (badly overused phrase these days), in the process cementing the Seth Godin brand. He uses to many adjectives and too much hyperbole for it to have any real substance. Indeed, the tone of his blog piece promoting What Matters Now is way too full of polemic - the title is pretentious and boring!! What Matters Now..well what does matter now... look here is the first part of his blog and a link to download the book. What do you think....???
"Now, more than ever, we need to shake things up.
Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. I hope a new ebook I've organized will get you started on that path. It took months, but I think you'll find it worth the effort. (Download here).
Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from publisher Tim O'Reilly to radio host Dave Ramsey, there are some important people riffing about important ideas here. The ebook includes Tom Peters, Fred Wilson, Jackie Huba and Jason Fried, along with Gina Trapani, Bill Taylor and Alan Webber."
Click here to read the full blog piece