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Making Innovation Happen

A Global Aggregation of Leading Edge Articles on Management Innovation, Creative Leadership, Creativity and Innovation.  

This is the official blog of Ralph Kerle, Chairman, the Creative Leadership Forum. The views expressed are his own and do not represent the views of the International or National Advisory Board members. ______________________________________________________________________________________

 

Entries in linguistics (1)

Wednesday
Dec212011

Thinking Literally: The surprising ways that metaphors shape your world - The Boston Globe, Drake Bennett

When we say someone is a warm person, we do not mean that they are running a fever. When we describe an issue as weighty, we have not actually used a scale to determine this. And when we say a piece of news is hard to swallow, no one assumes we have tried unsuccessfully to eat it. These phrases are metaphorical--they use concrete objects and qualities to describe abstractions like kindness or importance or difficulty--and we use them and their like so often that we hardly notice them. For most people, metaphor, like simile or synecdoche, is a term inflicted upon them in high school English class: “all the world’s a stage,” “a house divided against itself cannot stand,” Gatsby’s fellow dreamers are “boats against the current, borne back ceaselessly into the past.” Metaphors are literary creations--good ones help us see the world anew, in fresh and interesting ways, the rest are simply cliches:

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