Most aspiring entrepreneurs believe their initial idea and inspiration requires the most important creative thinking. Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative challenges. There is a tough balance here to achieve, since a large portion of starting and running a business requires analytical, logical thinking. In fact, our education and training to logically associate related concepts reduces our ability to add the creative side, even though we were all born without that bias. Maybe that’s why “thinking outside the box” is so rare. While looking for guidance on how to be more creative
Making Innovation Happen
A Global Aggregation of Leading Edge Articles on Management Innovation, Creative Leadership, Creativity and Innovation.
This is the official blog of Ralph Kerle, Chairman, the Creative Leadership Forum. The views expressed are his own and do not represent the views of the International or National Advisory Board members. Tweet ______________________________________________________________________________________
Entries in Ideation (15)
Sir Ken Robinson is among the world's elite thinkers when it comes to creativity and innovation. The author of Out of Minds: Learning to be Creative, a 10th anniversary edition of which was published in March, and The Element: How Finding Your Passion Changes Everything, Robinson has dedicated much of his professional life to helping governments, educational systems and businesses understand that creativity is not a fanciful luxury. "Creativity is not some exotic, optional extra. It's a strategic issue," said Robinson while in Cannes where he was invited to speak about the necessity for creativity in innovation. "So what people are faced with is having to think very different about how to run organizations."
If you are a corporate innovation manager, no matter your level or official title, I have one question for you: Are you doing Idea Management? It’s not a trick question. If you are, you’re doing your job. If you aren’t, then I would say your job is in danger. Maybe not today in winter 2008 as I write this, you may be safe for a time, but someday someone will ask why an idea management system was not put in place. Your excuse will need to be a better answer than “they were unproven” or “it wasn’t cost effective.” My wish for you on that fateful day is a good severance package -- because both of those concerns are frightfully lame. Really you deserve the corporate equivalent of a tar and feathering because you’ve let down your organization. Sorry for being a bit harsh there.
Idea management is new to many and I am often asked ‘what is idea management anyway?’ So I thought I would give my shot at it. Some of my good friends run a very cool music magazine with about 20 very creative employees. So I was curious of how they go about capitalising on these bright people’s ideas. What my friend Martin told me was that, being a small team, anybody with a good idea just presents it to the CEO or one of the other managers. If they like it and it fits their strategy they go for it. If they need ideas for a special problem they run brainstorming sessions. This ad hoc process works great for them, and why shouldn’t it? Good ideas are usually recognised right away and decisions are made fast.
It is not often we recommend ideation software platforms promoting innovation and collaboration as in the main most of the existing platforms are unwieldy and have proved pretty inept at doing just what they claim to do - facilitate better idea evaluation. However Kindling Idea Management looks like it might be an addition worth exploring in the already crowded ideation software market place. Click here to have a look at their site.