As I stake out my position on the couch this evening – close enough to reach the pretzels and my beer, but with an optimal view of the TV – it will be nice to imagine that the spectacle about to unfold is a sporting event.It shouldn’t be too hard: after all, there on the screen will be the field, Brian Urlacher stretching out his quads, Peyton Manning tossing a football, referees in their freshly-starched zebra uniforms milling about.Yes, I’ll think to myself, this has all the makings of a football game. How foolish. The Super Bowl isn’t about sports; it’s about making money.And with 90 million or so viewers, there is a lot of money to be made. With CBS charging an estimated $2.6 million for each 30-second advertising spot, it’s no surprise that corporations don’t mess around with guessing what the most effective approach will be for selling their products.They call in the scientists.brain-on-advertising.jpg For the second year in a row, FKF Applied Research has partnered with the Ahmanson-Lovelace Brain Mapping Center at the University of California, Los Angeles, to “measure the effect of many of the Super Bowl ads by using fMRI technology.
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Entries in Communications (12)
How to Tell Your Story for Impact - A Great Lecture on Communication and Presentation - JD Schramm - Stanford University
JD Schramm, Stanford Graduate School of Management has a reassuring message for anyone ? and that includes just about everyone, really -- who frets over the prospect of public speaking. "The beautiful thing about communication is that it is part art and part science," he told a recent gathering at the Stanford Graduate School of Business. While some people are naturally gifted storytellers, "there are strategies that each of us can employ to work for us." Schramm, a lecturer in organizational behavior who also directs the business school's Mastery in Communication Initiative, gave advice to a dozen of the school's alumni in advance of an Oct. 20 celebration of the school's commitment to developing leaders who can address the social and environmental issues of their times. For the occasion, the school's Center for Social Innovation and its 40-year-old Public Management Program have asked alumni social innovators to participate in "Class Notes Live" sessions. The participants in Schramm's workshop are among a larger group who will tell, in just four minutes each, their personal stories of impact. Schramm's job was to get them ready. His first piece of advice:
Thinking Literally: The surprising ways that metaphors shape your world - The Boston Globe, Drake Bennett
When we say someone is a warm person, we do not mean that they are running a fever. When we describe an issue as weighty, we have not actually used a scale to determine this. And when we say a piece of news is hard to swallow, no one assumes we have tried unsuccessfully to eat it. These phrases are metaphorical--they use concrete objects and qualities to describe abstractions like kindness or importance or difficulty--and we use them and their like so often that we hardly notice them. For most people, metaphor, like simile or synecdoche, is a term inflicted upon them in high school English class: “all the world’s a stage,” “a house divided against itself cannot stand,” Gatsby’s fellow dreamers are “boats against the current, borne back ceaselessly into the past.” Metaphors are literary creations--good ones help us see the world anew, in fresh and interesting ways, the rest are simply cliches:
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...
The massive disclosure of classified US diplomatic cables by Wikileaks is an event of historic, if not seismic, significance. So great is the number of cables, and so sensitive is much of the information they divulge, that the consequences will be profound, long-lasting, and manifold. No one — neither Wikileaks nor the U.S. government — can know whether the effects will be good or bad. They will undoubtedly be both. We can be sure only that they will be many and unpredictable. Governments are no doubt rushing to secure their data and hold it more tightly than ever, but the horse has bolted. If a government as professional, technically sophisticated, and well-protected as the U.S. can suffer a breach of this magnitude, no government is safe. Politicians can roar their demands for the prosecution of Julian Assange or — absurdly — that Wikileaks be designated as a terrorist organization, but the rage is in truth a tacit admission that government's monopoly on its own information is now a thing of the past.