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Making Innovation Happen

A Global Aggregation of Leading Edge Articles on Management Innovation, Creative Leadership, Creativity and Innovation.  

This is the official blog of Ralph Kerle, Chairman, the Creative Leadership Forum. The views expressed are his own and do not represent the views of the International or National Advisory Board members. ______________________________________________________________________________________

 

Entries in Communication (49)

Monday
Jan052009

What Makes for a Good Blog?

As I think about the blogs I’ve returned to over the years — and the increasingly few new ones that really grab my attention — I want to start with, ironically enough, a list. Here’s what I think helps make for a good blog. -------------------------------------------------------------------------------- Good blogs have a voice. Who wrote this? What is their name? What can I figure out about who they are that they have never overtly told me? What’s their personality like and what do they have to contribute — even when it’s “just” curation. What tics and foibles fascinate make me about this blog and the person who makes it? Most importantly: what obsesses this person? Good blogs reflect focused obsessions. People start

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Monday
Jan052009

The Next Marketing Challenge: Selling to 'Simplifiers'

Watch out for a new brand of consumer in 2008: the middle-aged Simplifier. She finds herself surrounded by too much stuff acquired. She is increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out will go luxury purchases, conspicuous consumption, and a trophy culture. Tomorrow's consumer will buy more ephemeral, less cluttering stuff: fleeting, but expensive, experiences, not heavy goods for the home. The economic boom of the 1990s fuelled consumption and

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Monday
Jan052009

8 Ways to Start a Conversation: Social Media Style!

The purpose of social media is to be social of course, right? It helps social butterflies among us stretch across continents with the strokes of a few keys and allows the geeky introvert to have a voice. Starting a conversation has never been easier, has it? A friend of mine, Ken Allan, and I were having a conversation across blogs over the last few weeks. Both of us started our blogs for varying reasons, but primarily it is to reach others and extend the conversation.

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Sunday
Dec282008

How to Use Twitter as a Twool

I may get more value out of Twitter than anyone else on the planet because I use Twitter as a tool—specifically as a marketing tool—for my website Alltop and my book, Reality Check. If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn’t, then you can continue to send and receive tweets about how cats are rolling over and the line at Starbucks.

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