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Making Innovation Happen

A Global Aggregation of Leading Edge Articles on Management Innovation, Creative Leadership, Creativity and Innovation.  

This is the official blog of Ralph Kerle, Chairman, the Creative Leadership Forum. The views expressed are his own and do not represent the views of the International or National Advisory Board members. ______________________________________________________________________________________


Entries in Brain (30)


The Importance of Paying Attention and How Change Blindness Stops This From Occuring

An article in the recent Science Daily entitled Attention Makes Sensory Signals Stand Out Amidst Background Noise In Brain shows how neuroscience can begin to help us understand the way we see and percieve. The research carried out at the Salk Institute of Biological Studies has discovered how the brain deliberately isolates what it is, it is trying to comprehend and filters this attention from background stimulae. If we understand that is how the brain operates then it will enable us to be more cognisant of what it is we are trying to focus on.

Whilst reading this article, I chanced upon an article about change blindness and, paying attention as I was, I thought this would nicely illustrate what can happen if you are not able to pay attention properly.

In visual perception, change blindness is the phenomenon that occurs when a person viewing a visual scene apparently fails to detect large changes in the scene. For change blindness to occur, the change in the scene typically has to coincide with some visual disruption such as a saccade (eye movement) or a brief obscuration of the observed scene or image. When looking at still images, a viewer can experience change blindness if part of the image changes.

For those who are interested in this topic, here are  a couple of other articles “‘The Grand Illusion’ — Believing We See the Situation,”Neuroscience and Illusion,” “Brain Magic,” Magic is in the Mind,”The Situation of IllusionThe Heat is On,” and The Situation of Climate Change,” or click here for a collection of posts on illusion.


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Jonah Lehrer visits Google Cambridge and Discusses Proust was a Neuroscientist


Brain Science is turning Management on its Head

"We don’t have direct knowledge of the physical world; we only have knowledge of our ideas of it. This may seem like just an interesting curiosity until we realize that the world we know is not an objective record of the one that exists outside of us, but the version of it we create according to whatever else is going on in our minds at the time. We don’t live in the world of atoms; we live in the world of ideas.”

Download the full article here

Source: Change This



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