Here is an excellent example of how effective corporate storytelling can touch emotions as well as engage in meaningful ways around a topic that often polarises - the ecology!
The entire web site is worth visiting as the integrated creative, with its skilful use of multi-media on a digital platform reveals the full potential of the digital storytelling.
We have gathered together some great tales from catchments in the Murray-Darling River system.
Please hover over the darker areas on the map to discover the tales by catchment area.
This story appeared in the Argus, 27 March 1932
One year Lake Victoria went nearly dry, and among the tons of cod that perished all were big fish. In keeping them alive in a well boat until they could be sent to market Mr. Larsen found it necessary to padlock them in separate compartments according to size, for even there the large cod would swallow the little ones. Once he found that a cod of 117lb. caught in a drum net contained a smaller fish of 15lb. He can speak very positively about it, because he weighed both fish. Here was a Triton of the billabongs, a 15lb. fish that anglers would have been well content to capture, reduced to the rank of a minnow in one voracious mouthful. No doubt at all, it seems, about the cod being also a cannibal, and no doubt that, with cod as the medium of fish culture, method is the essence of the undertaking.