Alain de Botton
Richard FloridaMalcolm Gladwell
Steven JohnsonGuy Kawasaki
Daniel Pink Garr Reynolds
Keith Sawyer Otto Scharmer Michael Schrage George Soros
Nassim Nicholas Taleb
When consumers are overwhelmed with options, marketers should give them what they really want: ways of shopping that lower the cognitive stress argue Sheena Iyengar and Kanika Agrawal.
Read the full article here
Notify me of follow-up comments via email.