Our Tweets
Who Is Visiting Us

Search Our Site
Credits
Powered by Squarespace
« Preparing your organization for growth - McKinsey Quarterly | Main | Practically Radical: Four Simple Truths about Leading Change and Making a Difference - William C. Taylor »
Thursday
May262011

A Better Choosing Experience - Strategy & Business - Sheena Iyengar and Kanika Agrawal

When consumers are overwhelmed with options, marketers should give them what they really want: ways of shopping that lower the cognitive stress argue Sheena Iyengar and Kanika Agrawal.

Read the full article here

 

 


Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.