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« Preparing your organization for growth - McKinsey Quarterly | Main | Practically Radical: Four Simple Truths about Leading Change and Making a Difference - William C. Taylor »

A Better Choosing Experience - Strategy & Business - Sheena Iyengar and Kanika Agrawal

When consumers are overwhelmed with options, marketers should give them what they really want: ways of shopping that lower the cognitive stress argue Sheena Iyengar and Kanika Agrawal.

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