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Tuesday
Nov232010

The 7 Biggest Challenges in Merging Design and Business | Helen Waters - Co.Design

A couple of weeks ago, I was discussing coming to this event with a designer friend of mine. “What are you going to talk about?” he asked. “Oh, you know. How in the 21st century economy, design provides the differentiating factor that can really determine whether a modern day company thrives or fails,” I said merrily. His reaction was not quite what I’d hoped for. In fact, he laughed in my face. “That old shtick? Ugh. Are people *still* saying that?” he asked with a hint of derision in his voice. “Er. Yes?” I stammered in reply. Now bear in mind that this was a designer talking! This was not a jaded executive with no connection to the creative department. This was someone who has devoted years of study and thousands of dollars to getting a well-rounded design education. He’s worked hard and done well, working as a designer in various major American corporations hailed for their attention to innovation and design. He is you.
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Helen Walters Helen Walters is a New York City-based business and design journalist with experience writing, editing and publishing content across multiple platforms, online and offline. The former editor of innovation and design at Bloomberg Businessweek, she is currently working as a writer, editor and researcher at innovation consultancy Doblin, part of Monitor Group.

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